Consumers are to an increasing extent demanding personalized, high-quality packaging experiences, posing new challenges to packaging solutions and the balance between quality and low cost expenditures.
Along with the growing e-commerce market consumers are demanding personalized, high-quality packaging experiences. In order to find the right balance between providing the end-consumer with a quality experience and maintaining low packaging expenditures, many companies ought to reconsider their packaging solutions. This may include challenging the design, thickness, size and quality of the packaging, while ensuring that the structure and design supports the brand identity and meets the expectations of the consumers. Purchase Partner’s experience in challenging packaging solutions recently helped a fashion conglomerate reduce their packaging expenditures by one fifth.